Things to Think About Before Designing Your Website

In the article, “Five Things to Think About Before You Launch Your Next Website,” Jonathan Kranz encourages you to consider the following points:

  1. Take your eyes off your competitors and put them where they belong: on your customers
  2. Your Web presence is much bigger than just your website
  3. What’s the underlying business model?
  4. Content should drive structure, not the other way around
  5. It’s not about you

Read on for more details.

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