Your Guide to Website Design and Management

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Monetizing Your Site >>

Advertising (Ads on Your Site)

"For people who make websites" - A List Apart Magazine explores the design, development, and meaning of web content, with a special focus on web standards and best practices.
HTML Validator is a Mozilla extension that adds HTML validation inside Firefox and Mozilla. The number of errors of a HTML page is seen in the form of an icon in the status bar when browsing. The details of the errors are seen when looking the HTML source of the page.

The extension is based on Tidy and OpenSP. Both algorithms were originally developed by the Web Consortium W3C. Both algorithms are embedded inside Mozilla/Firefox and makes the validation locally on your machine, without sending HTML to a third party server.
This project aims to create an archive of user contributed clip art that can be freely used.
Starting at the beginning, this reference explains everything you need to know about using core JavaScript. It assumes you have the following basic background: a general understanding of the Internet and the World Wide Web and a good working knowledge of HTML. An excellent resource.
Edit your images on the fly online with Splashup, a web-based image editor that integrates with Flickr, Facebook, and Picasa. Splashup offers up a surprising array of image editing tools, far beyond the usual crop of resize and contrast-- you can also edit multiple images, play with filters and layers, use a variety of brushes, and more. Splashup is one of the best image editors in a long line of image editors; i.e., Picnik, Pixoh, and Resizr, to name just a few.[Lifehacker Annotation]
This website will let you:
  • Create an XML sitemap format that can be submitted to Google to help them crawl your website better.
  • Create a Text sitemap to submit to Yahoo.
  • Create a ROR sitemap, which is an independant XML format for any search engine.
  • Generate an HTML site map to allow human visitors to easily navigate on your site.
Clearspring's free Launchpad widget builder lets you easily turn your website's content into a widget which site visitors can use to place your content on all the major social media sites (MySpace, FaceBook, Google, hi5, Live, Yahoo, Wordpress, Blogger, etc.). The service also provides tracking and analysis.
This site features online text and html changing, modifying, converting tools designed to save you time making web pages or preparing text for web publication. If you've ever needed to capitalize sentences or convert line breaks to <p> or <br /> then this site can save you needless manual labor. There are other useful tools as well, like the one to uncompress html to make it readable and the ones to uppercase or lowercase text. Basically, the most common tasks that someone who works in an office or does freelance web development might encounter. Most of the tools have been created using javascript so you should be able to change large amounts of text as the processing is done on your computer instead of being limited by a server script.
Online retailers are first faced with figuring out which shopping cart system they want to use to run their business. This blog tackles the many, many shopping cart providers that offer very decent options for what is usually a monthly fee. The authors literally take these systems out for a test drive and write about their benefits, shortcomings and unique features. They also provide a step-by-step wizard that first asks if you want to buy a cart, rent a cart or need a gateway system (which connects your current site to a payment process). It then evaluates your specific needs and churns out a variety of options for you to consider. The site presents itself as an independent operation with information on at least 100 different types of shopping carts.

Advertising is the most obvious way to translate your site traffic into revenue and thanks to several useful middleman sites it is easier than ever, even for sites with smaller amounts of traffic. Below are some of the sites I have come across which might help you generate some income.

PPC Networks


Paid Text Link Networks


Contextual Text Link Networks

Contextual text links are small ads that popup when you mouse over a keyword in the text copy of your site. I have yet to find any middleman sites that offer this for small publishers, most require substantial monthly traffic (perhaps 500,000 pages views or more). Perhaps that will change in the future as these types of ads are still considered quite new. If your site does generate sufficient traffic, you might try:

AdTaily

AdTaily is a simple self-service advertising platform that allows publishers (site owners) to sell advertising space directly to their readers. Just sign up for an account (no contracts required, only an email address and relevant site info) and place AdTaily's ad sales widget (single line of javascript) on your site. Once installed, site visitors can buy ads with as little as 3 clicks - they don't even have to upload the required 125x125 banner as the widget will generate one if necessary based on any text entered. You can let AdTaily investigate your Google Analytics info (automatically) to set a recommended price or you can manually set your own. Ads are charged daily, weekly or monthly (no CPM, no CPC, etc.) and publishers keep 100% of the ad price (AdTaily makes money on its own efforts to sell ads, which might bring you ad revenues from advertisers who wouldn't otherwise find you.

Affiliate Networks


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